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Tips of How to Deal With Click Fraud


click fraud detection

We really hope that you have not come across the concept of linking references to practice, because the phenomenon is not a pleasant. Nevertheless, when warned  means armed, and therefore, here we will consider in detail what is a click fraud, how to deal with it and whether it is necessary to do it.

Definition of click fraud is the intention of repeatedly clicking on advertisements of competitors in order to deplete their budget. In other words, if competitor decides to foul you , he can simply go many, many times over your ad so that you get a good minus from your budget ... Or can not? How it's done?

In fact, from one IP-address only one click per day is taken into account, so that an evil unscrupulous rival from his home computer can not click the ad. Of course, he can ask his friends, acquaintances and distant relatives, but even all of them together do not merge the advertising budget at once. In addition, it is quite laborious.

If a home computer and with the help of allies can not be defined, then how is it possible? There are special services, freelance exchanges and other "dark places" where the fans of click fraud live. In addition to "live" manual methods, there are variations with bots. That is, the attacker in any case is spending his money to deprive you of yours. Do not forget about geotargeting. Most likely, on your ads, it is also set up, and, therefore, the competitor or his assistants should be in the appropriate region to be able to withdraw your budget. Otherwise, advertisements will not be shown.

It is unlikely that it will be possible to easily determine the manual linking - because the visitor comes from the search system, on request, spends the right time on the landing page, and then looks at a few more pages. That is, it behaves like an ordinary visitor.

Manual click fraud is really a problem. It's no secret that many webmasters try to inflate advertisers by hiring people on forums and offering to click on ads for a reward, risking their sites.

Whether it is necessary to waste time trying to catch a manual click fraud by a web master - it is a question. And the question is good - even the protection from automatic clickfraud can take a lot of time and nerves, so what can we say about manual one. The network has instructions for advertisers, how to “catch” a manual click fraud - there are still certain patterns. The problems of advertisers are the problems of site owners. Honest owners. After all, if the advertiser does not place advertising, the webmaster will not receive money.

How to protect your website from click fraud?

The most important good news is that advertisers are a priori protected. The system uses robots that constantly analyze statistics for suspicious clicks. If the fact of click fraud is noticed and stated, the advertising platform will return you money for dishonest transitions. In this case, you will receive a notification about replenishment of the account.

Most likely, the return will be a surprise for you, since most advertisers simply do not notice suspicious actions. If you are interested in active methods to prevent diversions - alas, there no such. Rather there is, but only one and very extensive.

In case you suspect that a large number of ads are receiving inappropriate clicks - you can write about this to technical service of TEA Software. Then the specialists will check everything and in case of click fraud detection - they will calculate your loss and reimburse it.

There is a logical question: how to define and recognize a click fraud? Some companies like Yandex, for instance, do not provide information about ip-addresses, from which the transition was carried out to the ad. When there was such an opportunity - of course, any suspicious actions were checked instantly. Now it is necessary to address to statistics. A sharp increase in extremely short "one-page" sessions is a sure sign that something is wrong somewhere.

Most likely, you are aware that the owner of the resource receives a percentage of the profit from the ad display on parallel sites. It turns out that he is more interested in click fraud than anyone else. Defining algorithms also work in this case. On top of that, if you notice a suspicious traffic from a particular site - just turn off the ad on it.

In the campaign settings, you can create a list of unwanted sites up to a thousand items in length. Does this make sense? It's funny that a click fraud is an instrument with very questionable efficiency, but it is still being spent on it. Increasing the number of clicks, a competitor - an attacker - increases CTR ads also. The increase in the CTR index, in its turn, leads to lower prices for the transition. And as a result, the economy of the competitor and the increase in the number of impressions. Whoever “digs a pit” - it's unclear.

Click fraud is a rather questionable method of competition. If directly, it can be equated with cyber crime. The method, however, is absolutely untenable: the platforms render every assistance in the fight against dishonest transitions. Time and financial costs are so great that it will be much more rational to spend these resources on development at the expense of their own campaigns, rather than trying to fight with a hundred competitors. Therefore, in order to competently combat potential unfair competitors, one only needs to monitor the statistics carefully and, in case of suspicion, apply for support.

TEA Software

Recall all that you know: IP, language, referrer, country and time of visit. If you managed to find any more patterns, then it's very good. Based on these indicators, you need to build a protection algorithm. If you expect more, then we will disappoint you: there won’t be any details. We repeat, no one will give a concrete answer - everyone organizes protection in their own way. Some use capabilities of the server language PHP, others write scripts on JavaScript, working on the side of the user. Still others use a combination of different methods and languages. Obviously, to protect against a click fraud, you really need to be a webmaster with programming skills.

If the click is from a permanent IP address, you can block its access. This is easy and quite applicable to all method, and perfectly suits also for those cases when pages of your site are completely loaded on other site, and click fraud has already occurred. The Internet is full of instructions for working with the access file, so its use does not cause difficulties.

You must go to the forum of advertising service with which you cooperate. Surely there this topic was raised and there are some solutions and advice. Publish the situation and you will be helped - for this purpose forums are created.

We hope the above information is useful to you. You can use other sources of statistics: the main thing is that they give you necessary data, and the search criteria for the cue from this will not change. It's unlikely that you will be able to find public protection methods - it was already there: there were programs that blocked click fraud for a while until the bots learned to bypass them, there were public scripts that worked with the same result.

That is why services of TEA Software will be of great advantage for your website. To learn more about it and its service, go here.

Post by ecommerce-post (2018-02-23 19:12)

Tags: click fraud

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Managing Click Fraud Effectively


click fraud

In the current business climate, there is a phrase that should be the most important phrase in every company’s daily operation. Before going any further, you should also understand customer relationship management not as a dedicated software package, but as a way of doing business every day.

That said, you’ll find that click fraud software can be an essential tool in managing your relationships with customers. Why? Because, when you handle issues such as pay-per-click (PPC) advertising and customer engagement correctly, you have made giant steps toward nurturing the most critical relationships your business is involved in.

You should be focused on your sales strategy, of course. But, to do this, you must carefully observe your target markets, to get a long-term view of your sales activity. You need to know that every individual who clicks on your PPC ad is genuinely interested in what you have to offer. If you’re the victim of click fraud, this will not be the case.

PPC and More

PPC is an online-business model using an advertisement placed with a publisher, for example. When someone searches using your keywords and finds this ad, they will click fraud the ad and go to your site. At least, this is the primary plan. You pay for this advertising per click, thus the name “pay per click.”

A problem arises when those click fraud aren’t valid customers genuinely interested in what you offer. A competitor could employ a bot or computer program to repeatedly click on the ad, thus reducing the effectiveness of your advertising budget. Apparently, those “clicks” have no intention of going to your shop and making a serious inquiry or buying your product/service. It’s also possible this competitor could hire people at a low rate to perform the same task as the bot.

You may also experience another source of click fraud software. A publisher in the online world provides traffic and has responsibility for displaying the ad. To grasp this concept better, think of the publisher of a magazine or newspaper. The publisher gives you a place to advertise, which is excellent for you because thousands, perhaps millions, of people see this publisher’s site each day. The publisher controls some advertising details and dictates how the ad works for you.

You should be aware that the publisher also benefits from click fraud, so any action they can take to enhance their revenue could be fair game. Just holding onto your funds and reports for a few days could mean a lot to that publisher. So, how do you battle these issues? You visit TEA software and learn more about how these software developers can help you fight click fraud.

Believe in Conversion

click fraud software

Your conversion rate is one of the most important statistics you have, but chances are you don’t use this data correctly or efficiently. You can change that with the help of the professionals at click fraud software. A conversion rate is a percentage, determined by the number of severe visitors to your site and the number of people who make a serious inquiry or purchase the product or service. You’re converting potential customers into firm leads and customers.

Where It Hurts

This alone makes it evident that click fraud software would be a wise investment. Take these small numbers from the example and multiply them to reflect the reality of your business.

Consider what your vision was when you started your online efforts. You decided to build your company on doing something you love to do. If you’re one of the fortunate individuals who can make a profit doing something or making something you have a passion for, you are lucky. Of course, you must also have a service or product customers like enough to hand you money for it. Doesn’t it make good business sense to protect your passion from individuals who don’t have your best interests in mind?

Perhaps the most crucial bit of advice you can get from those who’ve experienced business for many years is: Work on your business, not just in your store. For example, you won’t necessarily be a great success in the restaurant industry because you’re a good cook. You need to know your market and determine where your idea fits into the overall scene. In an online company, you may create the finest, most-desirable items and you just know they’re going to sell so fast you won’t be able to keep up. Unfortunately, it doesn’t always work that way.

Business Success

If you are fortunate enough to come up with something everyone wants, and you find a way to present these items to a large enough market, you’ll have success. But, the business world online or on the main street, rarely works the way you expect it to. There are people who look at sales as nothing more than a cut-throat operation. They’ll use any methods they can get away with to ensure their success, which usually means doing what they can to cause your company to deteriorate.

This is not an article about marketing in general terms. It’s about making sure you manage your relationships with customers correctly, from the first time they see you. After all, how can you manage a relationship you don’t have? When you’re in the planning stage for your online company, include click fraud software along with web design as initial investments. Not only will you protect against click fraud, but you also have the information you need to understand where your business is headed, along with knowing with accuracy, where it’s been and where it stands today.

Rinse and Repeat

This phrase is used for selling shampoo so that it won’t work correctly in a discussion about online business. But it does work to some extent because you not only want to attract new, valid potential customers, you want to be able to draw those precious buyers back for another round of purchases. Marketing gurus will tell you that one of the significant failings of start-up businesses is lack of repeat business.

If you’re also battling click fraud that reduces your valid site visitors you could be headed toward a dead end. If you do continue to make sales to a smaller number of new customers, you may be converting from a potential market that’s much too small, due to your lack of click fraud software. The key, as you read at the beginning, is to manage the relationship you have with each potential customer correctly, and to make sure that each visitor to your site brings the potential to add to your revenue.

Your goal is to end each day with more revenue than you had at the start. That’s why you’re in business. An essential element in the middle of the process you should pay attention to involves your other objective - improve customer service. Just make sure they’re real customers first.

Post by ecommerce-post (2018-01-16 17:57)

Tags: click fraud click fraud software TEA software

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What Can You Do To Save Your Online Store From Threats Related To E-commerce?


major threats to e-commerce

Many merchants get excited when they open an online store, but even though it may bring good profits, the threats related to e-commerce can make the processes risky and worrisome. While it is not possible to eliminate some vulnerable spots and threats related to e-commerce, still a lot can be done to protect the data on businesses and clients.

Operation of e-business usually differs a lot from the operation of a brick-and-mortar shop. Unlike the store in a physical location, where the clients pay via terminal, e-shop  gets credit card payments (directly or via payment gateways) and major threats to e-commerce businesses are particularly common in this area. Online vendors also interact very differently with their clients. All the data on the customers (including payment method info) needs to be sent via electronic channels.

To transfer such sensitive info online, customers need to trust the e-business. The online merchant on his part must provide security measures protecting from major threats to e-commerce . Vendors must do everything to ensure the protection of confidential and private information and address all the issues and threats related to e-commerce.

TEA Software provides tools for automation of specific processes and deals with click fraud protection. You may visit their site to learn more info on this sort of important Internet security issues.

threats to e-commerce

There are no regulations available that would deal with the issues of online security and protection of both vendors and clients from threats related to e-commerce. It is necessary for shoppers to be very cautious when using their financial info and passwords. It is better to have a more complex authentication process that would help prevent many threats related to e-commerce. The experts on e-commerce security recommend installing firewtitle="major threats to e-commerce"alls against threats related to e-commerce to protect sensitive info from theft.

The thing is that all applications involving electronics may be vulnerable to threats related to e-commerce. It makes it necessary to tighten security measures for online commerce. One of the major threats to e-commerce is considered to be fraud. Hackers can steal the info and get the money transferred to their banks. It causes losses of millions of dollars to various online businesses annually. There is a sort of ongoing competition between hackers and security specialists. Once vendors put new security measures in place, hackers try to do everything to breach it and bring new threats to e-commerce.

Online fraud and threats related to e-commerce tend to appear where the monetary resources are involved. These sort of problems grows even faster with the appearance of mobile-based e-commerce.  

Apart from the increasing number of the transactions performed without the proper authorization, threats related to e-commerce also include refunds and returns requested by the cyber thieves.

There is also such thing as purchasing an item by the client, using it and returning the item for the full monetary refund (so-called “friendly fraud”). Cyber theft is one of the most common threats related to e-commerce and usually involves stealing sensitive information. The stolen info can be disclosed to different other parties and may result in damages to the e-store and its clients.

One of the major threats to e-commerce business is stealing identity info. It may be used for purchasing goods or getting credits. Usually, this is a consequence of the invasion of the privacy of the clients. The reasons for such threats related to e-commerce are numerous. Such things can occur due to system failure, network error or simply somebody’s planned fraud.

The interruption of services may cause inconveniences to the clients. Moreover, such threats related to e-commerce result in business losses to the e-store owners. Cybercriminals can deliberately attack the sites breaching the security. Threats related to e-commerce including downtime of the website are deemed to bring significant losses.

One of the threats to e-commerce sites is called “phishing”. It is an instance when the clients receive false messages from companies that illegally claim the names of legit brands, intending to lure clients into revealing their info. Also, some cyber criminals make deceitful sites that would mimic legit ones. Almost the third of such attacks in one year have a purpose of stealing info regarding finances of individuals or organizations.

Threats related to e-commerce include downloads containing all kinds of viruses (including Trojan). When such computer threats related to e-commerce get on a person’s computer, they gather various info. It may reveal a client’s username and password with the purpose to resell this sensitive data to hackers. Threats to e-commerce may be caused by competition, unsatisfied staff members who want to get revengeful by disrupting the business operations. Proactive measures aimed to prevent threats related to e-commerce work better when it comes to the provision of security of your site. Considering different kinds of threats related to e-commerce and identification of weak spots of your site security will help to safeguard your e-store from business interruptions and losses.

If you want to start and operate your own online business, you need to know about Secure Socket layer certificate and obtain one for your site. SSL provides the way of using cryptography to safely communicate across the Internet helping avoid many threats related to e-commerce. The data that can be sent using Secure Socket Layer may be practically of any kind. When it comes to e-store transactions, SSL is used to protect sensitive credit card info. Internet users utilize SSL daily when browsing the sites or doing any activities on the net. By encrypting the data, you can protect the e-store from cyber criminals and any threats related to e-commerce. The sites without such certificates may expose the data to snoopy individuals with malicious intentions of obtaining the info which is considered private (or sensitive).

You may wonder whether you need to obtain an SSL certificate for your particular business. Apparently, e-stores which intend to use sensitive data and communicate with clients must protect the info from theft. Otherwise, if you don’t plan to get or store any sensitive info, you might as well operate without it. If you utilize hosted solutions for your e-shop, they are responsible for all the data handling. For instance, PayPal is a payment gateway that can protect your client’s info providing safety and security. With this and similar solutions, you don’t have to deal with a lot of threats related to e-commerce.

To learn more about the issues of online security and read about e-commerce platforms and businesses you can take a look at these articles.

Post by ecommerce-post (2017-12-20 21:55)

Tags: threats related to e-commerce threats to e-commerce major threats to e-commerce TEA Software

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How to start up and sell on Walmart marketplace


 

Omni Channel Hub

When you are about to set up an e-store, then you will realize that there’s literally tons of things you need to do and fulfil: it’s not enough to just have goods to sell. You will need a whole lot more in order for you to become a successful e-seller.

Let’s see the key things you will need and then let’s look at all the reasons why OmniChannelHub, a brand new software that’s way more than your average shopping cart software is by far the best marketplace selling software to work with, especially for startup e-commerce businesses.

So, for starting up, let’s take a look at all the tools you will need in order for you to become a successful online seller on your own right. Mind you, we will not enlist all the legal requirements, which vary from country to country, those remain your task to find out about. We will remain strictly practical and technical. We will create separate categories for you to make it easier to see things as a whole.

The goods you are to sell

These comprise of all the things you are ready to sell on walmart marketplace. These can be goods which you create yourself, which you have great access to buy from a wholesale store or you order them yourself from a much cheaper source. The tools you would need slightly vary in each case, but let’s take the most common ways someone is to open an e-business: by buying goods from somewhere else at a much cheaper price.

The tools you would definitely need:

  1. Inventory tool: A tool to keep count of what you have in storage: this may not seem all that important if you would like to sell only a few goods, but as your business gets to grow, it will be all the more essential for you to find the quickest way for you to see what you have and what you don’t.
  1. Inventory checker: In addition, you would also need to find a tool that alerts you if the number of a specific good has decreased to a critical level, in order for you to be able to stop automated orderings, up until the point you can refill your inventory. If you are selling goods with an expiry date, then your tool should also keep track of those and instantly stop the goods from showing available in your inventory the moment their expiration date is getting close. Such option can also make it available for you to offer those goods with close expiration date for a heavily discounted price.
  1. Inventory analyst: you need to be able to keep count of all your orders, in addition to be able to generate new orders (automatically if their number drops to a low level). Only this way, you can keep track of the money you paid for your goods and to be able to realistically compare your costs to your income.
  1. Warehouse and logistics tool: if someone is dealing with a large load of goods working out of multiple warehouses, it’s essential for them to have a proper tool, which enables for you the business owner to see all the inventory and the proper location of each good, on the other hand it would make the warehouse workers work with the program, enter what arrived, what’s gone what’s currently in transit and which goods are to be shipped out. Most importantly the program should enable all workers to be able to locate any of the goods precisely and quickly.
  1. Billing tool: you need to keep track of all your bills which generate due to you doing your business. This can vary from courier costs to the costs of hosting, internet and more.
  1. Keeping track of what you sell: it’s very important for you to have a program that shows you all the reports you need to see, in connection with your daily, weekly and monthly selling.
  1. A marketplace selling software to integrate your business with other marketplaces and sell on Walmart marketplace or other e-store. It is common for sellers to try themselves out on various other marketplaces such as Walmart or Amazon in order to see if their goods sell on walmart marketplace and to build up a smaller or larger group of clientele. After setting up your own website you can still stay on all the e-marketplaces especially if you get a tool to integrate your inventory and all the selling processes so that you can keep track of everything all in the same time. So, you are welcome to join marketplace selling software or any other major websites which can help your business get established.

In a nutshell, these are the tools you would need, when it comes to knowing what you have, what price you pay for it, how much income you generate and how you ship them to the buyers. All these processes should happen on or in connection with your e-commerce website’s interface where the processes of choosing, ordering and buying happen.

sell on Walmart marketplace

What can a good quality e-commerce marketplace selling software can offer you?

Normally, if you purchase or simply get a shopping cart software, then you would need to obtain all the other tools separately. This takes a huge amount of work, to get and to make sure all of them can integrate always and properly. This is where OmniChannelHub really stands out because it offers you all these tools in one in a complete tool unlike other companies such as SellerCloud do.

It’s all ready for use, it really only depends how many segments of it you would want to use. Also, you can customize all the tools to your business. There hasn’t really been any other marketplace selling software out in the market which would have such a complete software for their clients.

Therefore we would definitely suggest all the new starters to consider starting up with our prime quality software. We have spent several years to make sure it’s top quality and it integrates real time, all the time. It’s not every day you can get to find such a deal, therefore visit our website for more details and information on our product. If you have already contracted any software tool suppliers yet have other tools missing, we can still be of your help.

How many ways is OmniChannelHub better

The answer to that is fairly easy while SellerCloud primarily focuses on marketplace selling software and provides all the tools which serve multi-channel transactions it can be a good addition to anyone’s already operating system While OmniChannelHub is backed with a complete family of software which can provide you with all the single tools you need to operate any sort of e-commerce business from single to multi-channel transactions. This way, if you are looking for a complete solution, if you are a newstarter or a company who would like an all-round change, then OmniChannelHub definitely prevails.

Extras offered by OmniChannelHub vs SellerCloud

We hope this guide helps you to take time and think about how you can set up your e-commerce business. Most importantly, you would need an all-in-one shopping cart and e-commerce software which OmniChannelHub is offering you, now with a free trial. Check out our offers by visiting the website.

Post by ecommerce-post (2017-12-20 17:33)

Tags: marketplace selling software sell on walmart marketplace sell on Walmart marketplace

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