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Tips of How to Deal With Click Fraud


click fraud detection

We really hope that you have not come across the concept of linking references to practice, because the phenomenon is not a pleasant. Nevertheless, when warned  means armed, and therefore, here we will consider in detail what is a click fraud, how to deal with it and whether it is necessary to do it.

Definition of click fraud is the intention of repeatedly clicking on advertisements of competitors in order to deplete their budget. In other words, if competitor decides to foul you , he can simply go many, many times over your ad so that you get a good minus from your budget ... Or can not? How it's done?

In fact, from one IP-address only one click per day is taken into account, so that an evil unscrupulous rival from his home computer can not click the ad. Of course, he can ask his friends, acquaintances and distant relatives, but even all of them together do not merge the advertising budget at once. In addition, it is quite laborious.

If a home computer and with the help of allies can not be defined, then how is it possible? There are special services, freelance exchanges and other "dark places" where the fans of click fraud live. In addition to "live" manual methods, there are variations with bots. That is, the attacker in any case is spending his money to deprive you of yours. Do not forget about geotargeting. Most likely, on your ads, it is also set up, and, therefore, the competitor or his assistants should be in the appropriate region to be able to withdraw your budget. Otherwise, advertisements will not be shown.

It is unlikely that it will be possible to easily determine the manual linking - because the visitor comes from the search system, on request, spends the right time on the landing page, and then looks at a few more pages. That is, it behaves like an ordinary visitor.

Manual click fraud is really a problem. It's no secret that many webmasters try to inflate advertisers by hiring people on forums and offering to click on ads for a reward, risking their sites.

Whether it is necessary to waste time trying to catch a manual click fraud by a web master - it is a question. And the question is good - even the protection from automatic clickfraud can take a lot of time and nerves, so what can we say about manual one. The network has instructions for advertisers, how to “catch” a manual click fraud - there are still certain patterns. The problems of advertisers are the problems of site owners. Honest owners. After all, if the advertiser does not place advertising, the webmaster will not receive money.

How to protect your website from click fraud?

The most important good news is that advertisers are a priori protected. The system uses robots that constantly analyze statistics for suspicious clicks. If the fact of click fraud is noticed and stated, the advertising platform will return you money for dishonest transitions. In this case, you will receive a notification about replenishment of the account.

Most likely, the return will be a surprise for you, since most advertisers simply do not notice suspicious actions. If you are interested in active methods to prevent diversions - alas, there no such. Rather there is, but only one and very extensive.

In case you suspect that a large number of ads are receiving inappropriate clicks - you can write about this to technical service of TEA Software. Then the specialists will check everything and in case of click fraud detection - they will calculate your loss and reimburse it.

There is a logical question: how to define and recognize a click fraud? Some companies like Yandex, for instance, do not provide information about ip-addresses, from which the transition was carried out to the ad. When there was such an opportunity - of course, any suspicious actions were checked instantly. Now it is necessary to address to statistics. A sharp increase in extremely short "one-page" sessions is a sure sign that something is wrong somewhere.

Most likely, you are aware that the owner of the resource receives a percentage of the profit from the ad display on parallel sites. It turns out that he is more interested in click fraud than anyone else. Defining algorithms also work in this case. On top of that, if you notice a suspicious traffic from a particular site - just turn off the ad on it.

In the campaign settings, you can create a list of unwanted sites up to a thousand items in length. Does this make sense? It's funny that a click fraud is an instrument with very questionable efficiency, but it is still being spent on it. Increasing the number of clicks, a competitor - an attacker - increases CTR ads also. The increase in the CTR index, in its turn, leads to lower prices for the transition. And as a result, the economy of the competitor and the increase in the number of impressions. Whoever “digs a pit” - it's unclear.

Click fraud is a rather questionable method of competition. If directly, it can be equated with cyber crime. The method, however, is absolutely untenable: the platforms render every assistance in the fight against dishonest transitions. Time and financial costs are so great that it will be much more rational to spend these resources on development at the expense of their own campaigns, rather than trying to fight with a hundred competitors. Therefore, in order to competently combat potential unfair competitors, one only needs to monitor the statistics carefully and, in case of suspicion, apply for support.

TEA Software

Recall all that you know: IP, language, referrer, country and time of visit. If you managed to find any more patterns, then it's very good. Based on these indicators, you need to build a protection algorithm. If you expect more, then we will disappoint you: there won’t be any details. We repeat, no one will give a concrete answer - everyone organizes protection in their own way. Some use capabilities of the server language PHP, others write scripts on JavaScript, working on the side of the user. Still others use a combination of different methods and languages. Obviously, to protect against a click fraud, you really need to be a webmaster with programming skills.

If the click is from a permanent IP address, you can block its access. This is easy and quite applicable to all method, and perfectly suits also for those cases when pages of your site are completely loaded on other site, and click fraud has already occurred. The Internet is full of instructions for working with the access file, so its use does not cause difficulties.

You must go to the forum of advertising service with which you cooperate. Surely there this topic was raised and there are some solutions and advice. Publish the situation and you will be helped - for this purpose forums are created.

We hope the above information is useful to you. You can use other sources of statistics: the main thing is that they give you necessary data, and the search criteria for the cue from this will not change. It's unlikely that you will be able to find public protection methods - it was already there: there were programs that blocked click fraud for a while until the bots learned to bypass them, there were public scripts that worked with the same result.

That is why services of TEA Software will be of great advantage for your website. To learn more about it and its service, go here.

Post by ecommerce-post (2018-02-23 19:12)

Tags: click fraud

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